Southwest Airlines Co.

Southwest Airlines Co. is a major American low-cost carrier headquartered in Dallas, Texas. Founded in 1967, it revolutionized the industry with its efficient single-aircraft-type fleet (Boeing 737), point-to-point routes, and iconic policies like Bags Fly Free and open seating. Known for its unique corporate culture and customer-friendly approach, it has built strong brand loyalty. Recently, under financial and competitive pressures, the airline has undertaken a significant business model transformation, including introducing new fees, ending open seating, and exploring premium offerings, aiming to adapt to the modern aviation market while striving to retain its admired status.