Meta Platforms (formerly Facebook): Meta is the most prominent force in the metaverse, having rebranded in 2021 to reflect its strategic focus on building immersive virtual experiences. Through its Reality Labs division, Meta develops hardware like the Quest VR headsets and software platforms such as Horizon Worlds, aiming to create interconnected virtual spaces for socializing, work, and entertainment. The company invests billions annually in AR/VR technologies, haptics, and AI-driven avatars. Meta envisions a fully realized metaverse where users interact via presence and spatial computing. Despite financial challenges in the short term, Meta’s vast resources, user base, and ecosystem partnerships position it as a central architect in defining the infrastructure, standards, and consumer adoption of the open, interconnected metaverse.
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