Apple: Apple entered the spatial computing era with the launch of the Apple Vision Pro, a high-end mixed reality headset that blends digital content with the physical world through advanced eye-tracking, hand gestures, and spatial audio. While not using the term “metaverse,” Apple’s device enables immersive experiences for productivity, entertainment, and communication. The Vision Pro supports 3D apps, virtual workspaces, and immersive media, integrating seamlessly with the iOS ecosystem. Apple emphasizes user privacy, intuitive design, and premium quality. Its entry validates spatial computing as a major platform shift. With its vast developer network and App Store, Apple is poised to influence how users interact with augmented and virtual environments. Though initially focused on prosumers, Apple’s long-term vision likely includes broader metaverse applications, setting new standards for immersive technology.
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