The Lean Startup by Eric Ries: The Lean Startup revolutionized how entrepreneurs build and scale companies by introducing the build-measure-learn feedback loop. Eric Ries emphasizes validated learning, rapid prototyping, and continuous iteration to minimize waste and maximize innovation. By advocating for minimum viable products (MVPs) and actionable metrics, the book helps startups pivot effectively based on real customer feedback. Its principles have been adopted globally across startups and established corporations alike. Practical and deeply influential, this book is essential for anyone launching a new venture or driving innovation within an organization, offering a scientific approach to creating sustainable businesses in uncertain markets.
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