Start with Why by Simon Sinek: Simon Sinek’s Start with Why introduces the Golden Circle model—Why, How, What—to explain how great leaders and organizations inspire action. He argues that influential brands like Apple succeed because they communicate their purpose (Why) before their products (What). This sense of mission resonates emotionally with customers and employees. Sinek supports his thesis with biological and historical examples, showing how clarity of purpose drives loyalty and innovation. The book has become a cornerstone of modern leadership and branding. Its simple yet powerful message encourages leaders to lead with vision and values, making it essential reading for anyone aiming to build motivated teams and meaningful organizations.
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