Built to Last by Jim Collins and Jerry I. Porras: Built to Last examines visionary companies like Disney, HP, and Sony to uncover what enables them to endure and thrive across generations. Collins and Porras find that enduring success stems not from charismatic CEOs or single products, but from core values, a strong corporate culture, and a sense of purpose beyond profit. The book introduces concepts like “clock building” (creating systems) versus “time telling” (relying on leaders). It debunks myths about innovation and stability, showing how visionary firms embrace change while preserving their core identity. Rich with historical analysis, it remains a foundational guide for building organizations that last far beyond their founders.
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