The Innovator’s Dilemma by Clayton Christensen: Clayton Christensen’s The Innovator’s Dilemma explains why successful companies often fail when disruptive technologies emerge. He argues that well-managed firms focus on sustaining innovations for their best customers, leaving them vulnerable to simpler, cheaper alternatives that initially serve niche markets. Over time, these disruptors improve and capture mainstream demand. The book uses cases from disk drives to automobiles to illustrate this paradox. It’s a foundational text for understanding technological change and strategic adaptation. Entrepreneurs and executives alike study it to anticipate market shifts and either avoid disruption or become disruptors themselves in evolving industries.
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